A Golden Partnership

A Golden Partnership

As our United Arab Emirates distribution partner, Bin Moosa and Daly Ltd, celebrates its 50th anniversary, we look back on a successful partnership that has delivered some of the UAE’s biggest construction projects over the last five decades.

Bin Moosa and Daly has grown significantly over the last five decades and come a long way since the business was first established importing building materials from Australia. When it began manufacturing pump sets in the 1980s, it employed just two engineers from one site, which has grown into a team of 60 today, working from an industrial facility in Musaffah. The company also employs more than 120 people across its head office in Abu Dhabi and four branches in Dubai, Al Ain, Mussafah and Sharjah.

Founded by his late father, Michael Daly took over the running of the business over 20 years ago and has driven rapid growth taking the business from Dh66 million turnover to the Dh140 million operation it is today.

Now recognised as one of the UAE’s leading distributor of pipework, pumps and other water supply solutions, Bin Moosa and Daly’s relationship with Durapipe began when the distributor imported our SuperFLO ABS pipework for supply to Abu Dhabi Marine Areas (ADMA) on Das Island in the 1960’s. First used for potable and salt water distribution pipe services above and below ground, our SuperFLO ABS pipe is still supplied to Das Island, by Bin Moosa and Daly, today.

As Bin Moosa and Daly has grown, so has our partnership with the company, which goes beyond a manufacturer of pipework systems; the unrivalled technical and sales support we provide is what sets us apart from other manufacturers. In the early years of the relationship, we worked with Bin Moosa and Daly to help identify opportunities for SuperFLO ABS pipe within chilled water applications, particularly air conditioning systems.

The hospitality industry was a big growth market and a major opportunity for plastics, with the majority of big international hotels using traditional materials, such as copper and steel, for chilled water applications. Working together with us, to promote the benefits of plastics, Bin Moosa and Daly started changing specifications from metal materials to plastics. This trend has only continued, with a high percentage of the large international hotels in UAE today utilising our SuperFLO ABS for chilled water applications.

A core product for Bin Moosa and Daly over the past five decades, Durapipe SuperFLO ABS is a system, with which the Abu Dhabi market always associates Bin Moosa and Daly. With Durapipe such a well-respected brand, Bin Moosa and Daly also began supplying our Vulcathene chemical drainage systems to education and research facilities within the region. As Vulcathene is the global market leading pipework system for chemical drainage applications, it was a natural fit for Bin Moosa and Daly.

Commenting on the partnership, Bin Moosa and Daly’s Managing Director, Michael Daly, said: ‘My earliest memories of our association with Durapipe are school holidays in Abu Dhabi in the 1960‘s when I helped my father in the business. He was already importing Durapipe ABS and supplying to some of the most prestige projects in Abu Dhabi, something that has continued over the last 50 years.

“Our partnership with Durapipe has gone from strength to strength and it is the service we receive that ensures we continue to successfully supply products to some of the biggest projects in the region. If we require their technical or sales expertise on a project, we know we can rely on their support and any queries or requests are dealt with quickly and efficiently. “

Our international sales manager, John Hall, added: “We have developed a strong reputation in the UAE, through Michael and the team at Bin Moosa and Daly, which has seen our systems specified on some of region’s major building projects.

“It is vital to us that we work with distribution partners that hold the same core values as us for delivering high quality products, matched with high quality customer service, sales expertise and installation support. Bin Moosa and Daly is the perfect partner to represent our brand in the UAE and we look forward to growing our successful partnership over the next 50 years.”

“Everyone at Durapipe would like to congratulate Bin Moosa and Daly on its Golden anniversary and wish Michael and the team all the best for the future. “

Our partnership with Bin Moosa and Daly has gone from strength to strength, with SuperFLO ABS pipework being supplied to some of the largest projects in the region, including the new First Gulf Bank headquarters.

For further information on Bin Moosa and Daly visit moosa-daly.com or call +971 26437270.


Related news articles Feature articles